


For the purposes of this Agreement, Font Software shall be defined as the design of the Fonts together with the Font Software which, when used generates the typeface, typographic designs and, if applicable, ornaments or other designs. Use of the Font Software is limited to Personal or Internal Business Use only.
DRUK TYPEFACE LICENSE
Upon payment in full, Commercial Type will grant you a non-exclusive terminable License to the Font Software that accompanies this EULA.
DRUK TYPEFACE INSTALL
If you do not wish to enter into this Agreement, do not purchase, access, download and/or install or otherwise use the Font Software. This Agreement becomes effective (a) when you ACCEPT LICENSE AGREEMENT, or (b) if you are acquire and accept the Font Software on a Compact Disc or Digital Video Disk (CD, DVD), or (c) when you open the compressed electronic file in which the Font Software is contained. This Agreement governs the terms of use the Font Software and the design of the Fonts embodied therein (collectively, Font Software), together with any media, printed materials, electronic documentation, updates, add-ons, artwork, web services and any other material that may be associated with the product now or in the future. Bride Type Foundry (collectively, Commercial Type) and becomes a binding contract between you and Schwartzco. This End User License Agreement (the Agreement EULA, License, Agreement or License Agreement) is a legal agreement between you and Schwartzco, Inc., d/b/a Commercial Type, a/d/b/a St. Size : 146.29 Kbps Version : 1.001 PS 001.001 hotconv 1.0.72 makeotf.lib Trademark : Commercial Type Font Software End User License Agreement PLEASE READ THIS DOCUMENT CAREFULLY and we recommend that you keep a copy for further reference.
DRUK TYPEFACE UPDATE
Reed Reibstein is product design manager at The Philadelphia Inquirer, where he focuses on design and user research for and its mobile apps.By: Berton Hasebe Update : Wed, 20:15:28 +0800 Company : Commercial Type, Inc. Instead of seeking a transparent small type experience, prioritizing readability at all costs, should I contemplate typefaces with far more flavor? Must “display” mean that a typeface only works at large sizes? Or should I use the term to identify a tone more than a size, referring to the outsize impact such a typeface has on a website or magazine design? Druk Text is the rare new release that provokes questions about how we practice typography. This type family made me reconsider my assumptions about what faces I should consider for a particular role. The Wide is easiest to parse at very small point sizes, when the eye can see more of a word at one time. Druk Text Wide pursues the same strategy, but works better for labels and subheads than captions.

Setting a whole page in it might wear out its welcome, but it could thrive in many briefer contexts, aided by four weights and italics. Comparing them to the original Druk, however, I was struck by how drastically their designer, Berton Hasebe, has moderated their proportions.ĭruk Text is shockingly easy to read for its width, thanks to its ample spacing and relatively open apertures.

My first impression was how extremely condensed and extremely extended these typefaces are, and I found it hard to imagine using them below headline sizes. They are named “Text” and yet, in an apparent contradiction, Commercial Type’s specimen states that “Druk Text is a display face designed for small sizes…” But the new additions to the Druk family, Druk Text and Druk Text Wide, are outliers. One group is designed for small sizes, the other for big everyday workhorses versus once-in-a-blue-moon spectacles.Ĭommercial Type’s Druk clearly fits into this scheme as a display face: Tânia Raposo’s review last year appropriately centered on the word “extreme”. It’s easy to sort typefaces into broad categories of useful text faces on one hand and exuberant display faces on the other.
